The process

From audit to
running system.
Step by step.

No guessing. No generic playbooks. Here's exactly how we work — what we do, in what order, and what you can expect at every stage.

How it works

Three stages. One system.

Every Setworks engagement follows the same structure — because the order matters as much as the work itself.

01
Where we always start

The AI Growth Audit

Before we build anything, we map everything you already have. The audit gives us a full picture of your current marketing setup — what's working, what isn't, where leads are leaking, and where the highest-leverage improvements are.

This isn't a generic checklist. It's a structured analysis built around how your specific business generates and closes leads. You leave with a clear map and a prioritised build plan — whether you work with us or not.

The audit runs over 1–2 weeks. One kick-off call. Deep analysis. A final review to walk you through findings.

What the audit covers

02
Building the system

Design, Build and Hand Over

Once we have the audit findings, we know exactly what to build and in what order. We design and implement your AI marketing system piece by piece — starting with the highest-impact components first.

Everything we build is documented. Every automation is explained. By the time we hand over, your team understands exactly how the system works and how to get the most from it.

Build engagements typically run 4–12 weeks depending on scope. You're involved at key stages — not managing the detail, but always across the decisions that matter.

What build includes

03
Optional ongoing

Managed Growth

If you want us to stay on and keep the system performing, Managed Growth is our ongoing retainer. We monitor performance, run continuous improvements, manage campaign optimisation, and handle the marketing operations work so your team doesn't have to.

This isn't a set-and-forget retainer. It's an active partnership. We track what's working, report transparently, and adjust the system based on what the data shows.

Month to month. No lock-in. Stop when you don't need us anymore.

What managed growth includes

Two ways to work

Build + Hand Over, or Build + Managed Growth.

Both start with the AI Growth Audit. The difference is what happens after we build.

Option A

Build + Hand Over

We design and build your AI marketing system, then hand it over to your team fully documented. You own it completely. Best for businesses with internal capability to run and iterate once the foundations are in place.

  • Full AI Growth Audit
  • Complete system design and build
  • All tools configured and integrated
  • Comprehensive documentation
  • Handover session with your team
  • 30-day post-handover support window
Option B — Most popular

Build + Managed Growth

We build the system and then stay on to run it. Ongoing campaign management, performance monitoring, continuous optimisation, and new automations as your business grows. Best for businesses that want marketing handled.

  • Everything in Build + Hand Over
  • Monthly performance reporting
  • Ongoing campaign optimisation
  • New automations built as needed
  • Quarterly strategy sessions
  • Month-to-month, no lock-in
Ready to start

The AI Growth Audit is the only place to begin.

Every engagement starts with the audit — because we don't build without knowing what to build. Book a call and we'll walk you through what's involved.

Book the AI Growth Audit →